Seventy-five percent of shared links in your feed were never read by the person posting.
That stat stopped me cold. Penn State researchers analyzed 35 million Facebook posts and found that three out of four times, people pass along articles they’ve never read. Worse—a UT study showed the act of sharing makes them believe they understand the content anyway.
That’s not influence. That’s something else. I call it mindjacking—the voluntary surrender of your thinking, not through force, but through convenience.
This week’s video from my Thinking 101 series breaks down the four signals that reveal when it’s happening and a six-word question that interrupts the pattern. Once you see it, you can’t unsee it.