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Why Google’s Innovation Strategy is Failing

Phil McKinney's avatar
Phil McKinney
Feb 17, 2025
∙ Paid

Google spends over $45 billion on R&D a year, yet its graveyard of failed innovations keeps growing – Google+, Glass, Stadia, and countless others. But here’s the surprising truth: this pattern isn’t unique to Google.

Even with unlimited resources and top talent, tech giants struggle to innovate alone. The era of solo innovation is dead.

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