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Finding Ideas In The Mundane and Familiar

Phil McKinney's avatar
Phil McKinney
Jan 24, 2022
∙ Paid

How many times have you walked past something and not really seen it? How many times have you seen something a million times without ever really noticing it? It’s easy to take the familiar for granted. We’re so used to it, we see it as mundane and stop paying attention.

“The Disease of the Familiar”, a term coined by Richard Saul Wurman, is a condition t…

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