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Disruptive Innovation vs Radical Innovation: What’s the Difference?

Phil McKinney's avatar
Phil McKinney
Sep 13, 2022
∙ Paid

Innovation can be classified into two main types: disruptive innovation and radical innovation. Disruptive innovation is an idea that improves upon an existing market by exceeding the needs of a customer base, eventually displacing the old market. Radical innovation destroys the current market and value network, creating an entirely new one.

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